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How To Choose An SEO Agency in Westerville

If you care about the future of your business, you need to take care of the SEO of your website right away. The biggest challenge is to choose the right digital marketing or SEO specialist to build your presence in the search slowly but surely. If you make the wrong choice, you risk to get some Google penalties or even lose your entire business. Here are four things to check before hiring an SEO company.

1. SEO Methods and Strategies

There are two types of SEO practices: white hat methods and black hat ones. Black hat SEO is able to deliver immediate results, but the risk of getting banned is large. Most websites that earn their top spots in the SERPs thru black hat methods disappear very quickly as Google penalizes their website. This can be quickly addressed by seeing many low-quality spammy links with over-optimized anchor texts. When choosing your Westerville SEO expert, you need to make sure their methods are all legitimate and agreed by Google and by other major search engines. They will have high-quality links from local authorities such as the BBB or Chamber of Commerce.

2. Project Workflow

All great SEO projects should start with solid keywords research. Your potential SEO services provider should know how to do this keyword research the right way. Moreover, they should have the required software tools to do it. They should have access to either Ahrefs, Moz Tools or SimilarWeb, as without such tools they won’t have the needed information to find the most lucrative keywords in your niche or area of activity.

3. Tracking And Reporting

The best SEO experts track every single move they make. They know how important tracking and reporting are for their business. They test and track everything, thus being able to determine which tactics have brought them the biggest bang for the buck. As SEO isn’t an exact science, analyzing your performance is the only way you can discover what works and what doesn’t. A good professional should know how to do this properly.

4. Transparency

Last but not least, a good SEO agency would always inform the client on all their future moves. You have to know everything they intend to do for your website, as this is the only way you can prevent a disaster. Today’s SEO landscape is very tough. One inbound link from the wrong website can trigger a severe Google penalty. Some of these penalties are reversible, but others are for good. You should be able to prevent all wrong moves, hence the need for total transparency from your Westerville SEO services contractor.

Once you’ve checked all these four points, you can go ahead and sign the services agreement with the company you like the most. Nonetheless, make sure there’s a good compatibility between you and their customer service person, as you’re going to work closely together for a very long time.