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4 Search Engine Optimization Tips You Should Implement

Search engine optimization, or SEO for short, is the best way to climb the search results in Google and other major search engines. When SEO is done correctly your site will end up getting massive amounts of traffic from the search engines. Below are a few basic SEO tips that can help you out.

Choosing Keywords

Use a keyword tool to search for keywords and phrases that do not have a lot of competition. Ideally, you should choose to focus on one broad keyword or phrase and one long-tailed keyword or phrase. Once you have chosen your keywords, you will be able to create content around those keywords and then publish the content on your website. Try not to use too many keywords in an article because this may not do you any favors.

Keyword Density

Keyword density refers to the percentage of times a keyword is used in an article. For example, if you write an article that is 300 words long and you want the keyword density to be 2%, then you would mention a specific keyword six times. Maintaining proper keyword density is important because if you use a keyword too many times, then the search engines may think you are “stuffing” keywords into your articles. When you choose a keyword, try to maintain a keyword density of 2% to 3%, or use the keyword 1-2 times every 100 to 125 words, as this should help you stick in the 2% and 3% range.

Link Building (The Right Way)

When you place a link on a website and that link points back to your site, then this is a form of link building. There’s a wrong way to do it and a proper way to do it. If you don’t do it the right way then your site may receive a penalty and go down the list in the search results. Generally speaking, you want to get links on high-quality websites that publish similar content to your site. Focus on building quality external links and build internal links by linking from one article on your site to another article on your site and keep repeating this process.

Create Fresh Content

Another good SEO tip to implement is to create fresh content regularly. Make sure the content is unique because duplicate content can not only damage your site’s reputation but can also hurt your standing with the search engines. Ideally, you should create content on a daily basis or at least a few times per week. Google and other search engines tend to rank fresh content quicker than sites that don’t update their content or don’t produce new content on a regular basis. The more content you publish on your site, and the more you optimize it, the better the chances are your site will get a good rank in the search engines.

Keep in mind that there is so much more to SEO than using the right keywords, link building and creating unique fresh content. However, the above tips and advice are fundamental to good search engine optimization. If you implement these tips then you should see your rank rise in the results page.