Where Your Business Could Be Featured
Why Choose Local Search Engine Optimization to Market Your Business in Columbus, Ohio
Search engine optimization is essential for any business because everyone is using the internet to find what they need.
Since 2015, most internet searches are being conducted by people on their mobile devices using a smartphone, iPad, or tablet. Mobile devices can be used anywhere in the world so a business that can digitally advertise using GPS-based search, will prosper. Our Columbus SEO Services can ensure customers find your business with local search.
While search engine optimization is still not an exact science, extensive testing has allowed our SEO Experts to effectively manage websites with very predictable results.
Major factors include using the correct URL structure, optimizing your meta titles and descriptions, building highly authoritative backlinks to your website, and consistency throughout all online citations like Google, Bing, Apple, and Yahoo.
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One of the biggest factors in getting people to your website is a mobile-optimized website that loads in under 3 seconds. Why 3 seconds?
With all the notifications and buzzing our phone’s make these days, people have the attention span of 8 seconds.
40% of users will abandon a website that takes too long to load and search elsewhere (your competitors).
Even IF you are on page 1, you only have 8 seconds for your website to load and to engage a user.
That’s why your website, not only needs to be SEO optimized, but needs to be simple, effective, and able to convert online traffic into a customer.
This is the true recipe for success with online marketing.
SEO Keywords and User-intent
An important part in both SEO and the Conversion process is about keywords and finding the ones that are most relevant for your business. Why is that you might ask?
The answer is more complicated than it sounds but user intent.
We want to drive people from all phases of your funnel to your website. Whether they are researching information, comparing companies, or are ready to buy RIGHT NOW, your business needs to show up on page one for keywords in EACH PHASE.
For example, if someone is looking for a Columbus SEO Company, they are looking for a business to help them with their services.
If someone Google’s search engine optimization or just SEO, the intent here isn’t exactly clear.
- Are they looking for the definition of search engine optimization?
- Are they searching to learn about SEO or research basic information?
- Or are they looking to hire a local SEO Agency?
Each keyword has an intent based upon the user’s criteria. Providing the most relevant, SEO-optimized content will provide massive results for the company ranking for those keywords.
Why search engine optimization and not other forms of marketing, online or offline?
- Marketing Investment versus ad spend
Let me explain.
Consistent online traffic
Google’s been around for over two decades now and is by far the number one search engine. The sheer amount of data that Google has on keyword research is more than we can comprehend.
Here is one quick couple stat about keyword searches as of June 2018:
Google, Gmail, and Youtube (owned by Google) were 3 of the top 5 keywords searched in the world.
THREE of the TOP FIVE.
People know to go to Google get answers and we’ve been doing it for 20 years. We don’t search for something, we Google it.
With the keyword volume history based on the data Google provides us, we can accurately say how many people will be looking for SEO Columbus Ohio, for example, or a term related to your industry.
Now you’re probably thinking, “well then we’ll just do Adwords.”
GREAT! Adwords works awesome.
Marketing Investment versus ad spend
If you’re a business owner, you’ve likely done some paid advertising at some point.
Whether you are big enough to do TV or radio ads, maybe you’ve done some direct mail, or as we talked about above, you’ve done other forms of online marketing like Google Adwords.
In these methods, once the ad is seen, sent, or clicked, the money is gone.
Search Engine Optimization, on the other hand, is a continuous building process.
For the sake of simplicity, the specialists at Alex Furfaro SEO Consulting can help you:
- technically optimize your website
- write content for your website
- build links to your website
All of these still exist AFTER we are done with them, potentially lasting online for decades.
SEO is about investing in your business website, building your brand online and generating long-term results and sustainable leads to your business.
Anybody can start an Adwords account tomorrow, build a landing page, throw money at it and get leads. INSTANT competition driving up prices.
Why you should actually invest in SEO.
Online users are adept at spotting ads. Even those ads with the tiny little “X” in the corner, we’ve caught on.
The ads at the top of the search results, 85% of people skip over them because they know they are pay-to-play. That means ALL of the companies COMBINED paying for ads can only get 15% of the traffic.
More traffic, Less Cost
85% of traffic goes to SEO in Search. Rank #1 alone gets 33% of the traffic, 18% more than ALL PAID TRAFFIC COMBINED.
In addition with SEO, if you perform high-quality white-hat SEO, naturally over time your website will rank for hundreds if not thousands of keywords.
If you want to increase traffic from another keyword with PPC, you have to pay new Cost Per Click prices for those additional keywords.
The relationship between AdWords cost and SEO is inverted.
SEO may take longer and have a high start-up cost, but once you perform a successful SEO campaign, there are minimal costs to sustain your rankings.
PPC has a higher initial cost and get’s you running quickly, but once you stop paying, bye-bye leads.
And guess what? Pay per click costs are continually going up. More money is being pulled away from TV, radio, and direct mail and put into digital marketing.
Even with social media, you’re seeing more companies like American Express, Pepsi, Nike and others dumping money into paid online marketing channels.