Columbus SEO Company

Generate revenue with proven SEO services

Unlock Your Website’s Potential with Local SEO Strategies

Boost Rankings, Drive Traffic, and Increase Conversions with SEO Services

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Columbus SEO Expert for Small Businesses

Our data-driven approach combined with our expertise in search engine optimization is designed to help you achieve tangible results and drive real business growth. With us, you can expect strategic keyword targeting, content optimization, technical SEO audits, and comprehensive reporting to keep you informed of your website’s performance. 

We understand that every business is unique, which is why we tailor our SEO strategies to your specific needs and goals. Our SEO specialists are dedicated to staying up-to-date with the latest industry trends and best practices, ensuring that your website remains competitive in the ever-evolving digital landscape.

Partner with us and experience the difference between a results-oriented SEO agency that is focused on delivering measurable ROI for your business. Let us help you unlock your website’s full potential and drive sustainable organic traffic, higher rankings, and increased conversions.

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conversion seo

Conversion-focused SEO

Our SEO methods are designed not just to drive traffic to your website but also to put more money into your bank account. We focus on keywords that are actually profitable.

“Industry + City” keywords are known to be the “bottom of the funnel” keywords with the highest conversion rates and intent to buy. You may have found our website because you searched something like “columbus seo company” or a related variation. These are the primary focus of our campaigns for both your organic top 10 rankings and your rankings in the Google Map 3-pack.

In addition, we’ll go after niche-related topics that have buyer intent that also have location relevance. If someone is searching “average cost of dental implants in columbus ohio,”  “water heater repair cost Ohio,” or “how to get out of a speeding ticket in Franklin county” while not directly searching for the service provider, these are still very high intent-based keywords. This user may be a step above the “bottom-of-the-funnel” and is researching, but are likely making a decision very soon. These are perfect people to get your business in front of.

Past & Present SEO Clients

root insurance logo
abbott labs logo
Directions Counseling Group Logo 2023

What Makes our SEO Company Different

We Only Use SEO Methods that Work

The word “optimization” means to be the “most effective” AKA get the most out of the least resources. We take that very seriously when it comes to our SEO services.

With 6 years of experience in the trenches of SEO, day in and day out, we’ve learned what actually helps you rank and stripped down our services to only perform tasks that matter.

While other agencies may include hundreds of “forum backlinks or Google my map pins,” we know these items don’t actually move the needle in 2023 SEO. These tactics are a waste of time and budget.  

We also do not employ overpriced tools such as Yext that cost $450+ per year per location to create directories listings on free websites. We’ve tested many SEO tools and services only to find out the negative long-term affect outweigh their convenience.

Accurate Search Volumes

There are a lot of keyword tools out there that provide a very wide array of information about keywords and volumes of searcher per month. Google Keyword Planner (GKP)  itself overestimates roughly 54% of all keyword search volumes because it groups together keywords with similar meanings.

We use one of the best SEO tools on the market, Ahrefs, to get our keyword data. Ahrefs  “de-clusters” keywords to show us more variations and is conservative with monthly search volume estimates. This means we’re often driving more traffic to your business than expected, rather than promising you an unrealistic tens of thousands of visitors like other tools forecast.

In past comparisons, our search volumes are often closer to the data we see in Google Search Console and are actually more accurate. We also understand that Google is constantly changing its platform to get more clicks on Ads (how Google makes money) so estimating a lower percentage of clicks to SEO logically makes sense as well.

SEO + Conversion Rate Optimization Best Practices

Your website’s #1 job is to convert visitors into leads and paying customers for your business. That’s why our team walks a fine line between Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO), keeping best practices of both in mind.

  • We do not sacrifice user experience and content quality for spammy keyword insertions
  • We provide trustworthy signals and psychological associations throughout your pages to encourage users that YOU’RE the right person for them.
  • We give users many options for conversion including opt-in forms, click-to-call phone numbers, click-to-call emails, chats, and more. We’ve performed split testing to see what works and what doesn’t, depending on the industry.

Primary Strategies vs Secondary Targets

Blogging is a strategy we help companies with but as a local business, blogging isn’t as effective due to a “national” audience of searchers. While longtail keywords are great and we target them, there are often two problems with them:

  1. Wrong Intent – the people searching for these keywords are not interested in making a purchase.
  2. Low Volume – not enough people are searching for these keywords for regular conversions to happen

We use blogging as a strategy that provides overall relevance to the website and to your “money pages.” Your business needs to be “niche + location” relevant and blogs provide niche-relevant content. We’re very strategic about using that content to bolster these bottom-of-the-funnel keywords that have an impact on your bottom line.

SEO Recovery from Black Hat and Poor SEO Tactics

We’ve worked with many clients who’ve had former agencies hurt their websites by performing bad SEO tactics. We’ve seen blackhat methods like:

  • Using software to build millions of backlinks
  • Using very poor, spun content to create thousands of pages
  • Use of Link Cloaking and Spammy 301 redirects
  • Using a Private Blog Network to build links (PBNs are owned by the agency)
  • Use of mass link sellers that have “hundreds of high DA websites”

For using these strategies, Google can hit you with a manual penalty inside Search Console or an “unseen penalty” where you’re rankings will “get stuck.” While the severity of the offense determines how long your website will be penalized, we’ve helped clients get the penalties lifted by using white hat tactics and their rankings moved into the top 10 and even up to #1 for their highest value keyword.

Ethical SEO partner & Risk-free Whitehat Optimization

We are truly in the business of partnerships and we guard your business against all things that could possibly hurt your site. Many of the strategies we use not only improve your rankings but protect your brand from possible negative SEO attacks.

We’ve designed our SEO methods to do what moves the needle the most and get your site as much traction as possible in a relatively short amount of time. We are transparent and show you every step of the way as we work on your campaign. We let you know of other methods we’re testing and you access to them when we’re comfortable that they’ll provide a benefit to your website. 

You get 100% access to those techniques and more, all on a month-to-month basis with no long-term contracts. That means you’re never “bound” to our agency, you’ll have your own hosting, full access to your own website and more. If you’re not happy with your results, it’s a matter of a few messages and you can move on. We firmly believe in our techniques that have garnered results for dozens of businesses and know they can help you as well.

SEO Client Reviews

Michael Holly
Michael Holly
April 10, 2023
Alex has done a quality job for Harding Financial Group. He helped facilitate an entire website overhaul to make our site more modern with an SEO focus. He reports all relevant metrics on a monthly basis, and we have seen substantial results. We've went from ranking on the 5th page and beyond in Google searches to ranking on the first page for most relevant keywords in an extremely crowded financial services space (which is a niche he hadn't worked in prior to enlisting us as clients). He is knowledgeable, impartial, and adaptable to any new factors in the SEO space that affect search rankings. We're happy to have Alex as our SEO consultant, and we think he'd be a valuable asset to any business, big or small.
Haruko Okada
Haruko Okada
January 30, 2023
I am a solo plastic surgery practice owner who found Alex through a Google search, and I'm pleased to be working with him for over 2 years! I found him credible that he ranked high for himself on an organic Google search for SEO professionals. I appreciate Alex's hands on approach to his own business, and his continuous education in what's necessary to make a business searchable on the internet. He relays his work to his clients with a monthly summary video, which I look forward to receiving and usually watch over a weekend over a glass of wine. There is accountability for his work, which makes me feel at ease considering I myself know nothing about SEO! I can happily share that I used to rank on page 8 or 9, basically be invisible to the public when I first opened my doors. Now I am usually on the first couple of pages, right after the spots from other businesses taking up Google Ads. His approach is investing in the long-term, and staying away from gimmicky, spam heavy marketing, which I appreciate. I highly recommend him and his team.
veronique stokes
veronique stokes
November 8, 2022
Alex and his team were very helpful every step of the way. Building a website is not an easy task and can seem overwhelming but that was not my experience working with Alex.
Jane Lee
Jane Lee
August 3, 2022
I began working with Alex Furfaro in 2021 at the recommendation of my graphic designer who was updating my professional website that had first gone live around 2012. Before meeting Alex, I had consulted with other professionals who essentially wanted to scrap my existing site and start over. I generally disagreed with that approach as a lot of hard work and time had been invested in the original site. Alex was extremely respectful and thoughtful throughout the process. He kept the general appearance and feel of my original website and added a lot more content to the site that proved to be invaluable in getting more web traffic. People are coming to my site more, staying on longer to review the content, and I am also starting to receive inquiries from callers in other parts of the country (and even from abroad) who have been able to find me online and want to communicate about their situation. Never before have I seen this level of activities, which is extremely exciting, and this is all thanks to Alex's tireless efforts and diligence. Alex is professional, conscientious and effective. In addition to working on the website, he is always providing valuable information to educate his clients on how best to boost their web rankings and what everything means in the SEO world. Without a doubt, I recommend Alex's services to anyone who's looking for some help in boosting their online presence!
Jessica Sparks
Jessica Sparks
January 7, 2022
We have used Alex for a little over a year now for our business SEO (Search Engine Optimization). It has increased our sales and call volume tremendously. I cannot say enough good things when it comes to the way Alex has handled our entire website presence. When we started he did an entire overhaul of our website and was able to make it a smooth transition to the new hosting platform. He is very knowledgable and takes his job very seriously. He provides us with written and video follow ups each month detailing what our trend reports show and makes it very clear to understand. Going in I was hoping to at least build some presence, he has taken us to the next level. We are so eager to see what this next year is going to bring. Very glad to have found him and definitely recommend him to other businesses looking for SEO services.
Alex Bell
Alex Bell
November 10, 2021
I've worked with Alex for a few years now and he's a go to for me for anything and everything SEO, especially local SEO. Link building, technical SEO, on and off page, you name it - if you need help growing your organic reach and/or want someone super knowledgeable to help you understand your site's potential give Alex a call now!
Jenn Aguero
Jenn Aguero
June 3, 2021
Alex has great communication and is timely with his services. He has helped me host a few websites for my businesses and always provides great quality and sticks to his timelines. Highly recommend!
Adele Busch
Adele Busch
May 8, 2020
Alex is totally knowledgeable in all aspects of SEO. We love how his services are transformational. He not only transforms your search engine rankings, but helps create opportunities for opportunities.
Jet Seal
Jet Seal
April 13, 2020
Alex Furfaro stands above the crowd in SEO expertise. I have worked with several firms, some good and some not so good. Alex will detail his plan and give you a thorough monthly report on the work that he does. Two thumbs up!
Tom Castor
Tom Castor
November 4, 2019
Alex is not only a master at SEO, his expertise also extends to assisting those of us who create their own web sites and find themselves in a situation that they do not know how to fix. He was able to repair my website in a few minutes. Whether you have a problem that you can't fix, need a whole new web site or improve your ranking on Google, call Alex!

We’re Local: 16 Years of SEO in Columbus

We’ve lived in Columbus since 2007 and are deeply rooted in the community. We understand our city, the culture, and the economy of the area. We know the ins and outs of the local market, the specific needs of Columbus-based businesses, and the preferences of the local audience.

As an SEO service provider for the last 6 years working primarily with Columbus businesses, we’re well-versed in the nuances of Columbus Ohio SEO and we’ll leverage this understanding to create customized strategies that are tailored to the local landscape.

Whether you’re a small business or a large enterprise, we have the local knowledge and expertise to help you achieve online success in Columbus, Ohio.