Columbus SEO Company

Generate revenue with proven SEO services

We Only Use SEO Methods that Work

The word “optimization” means to be the “most effective” AKA get the most out of the least resources. We take that very seriously when it comes to our SEO services.

With 6 years of experience in the trenches of SEO, day in and day out, we’ve learned what actually helps you rank and stripped down our services to only perform tasks that matter.

While other agencies may include hundreds of “forum backlinks or Google my map pins,” we know these items don’t actually move the needle in 2023 SEO. These tactics are a waste of time and budget.  

We also do not employ overpriced tools such as Yext that cost $450+ per year per location to create directories listings on free websites. We’ve tested many SEO tools and services only to find out the negative long-term affect outweigh their convenience.

Accurate Search Volumes

There are a lot of keyword tools out there that provide a very wide array of information about keywords and volumes of searcher per month. Google Keyword Planner (GKP)  itself overestimates roughly 54% of all keyword search volumes because it groups together keywords with similar meanings.

We use one of the best SEO tools on the market, Ahrefs, to get our keyword data. Ahrefs  “de-clusters” keywords to show us more variations and is conservative with monthly search volume estimates. This means we’re often driving more traffic to your business than expected, rather than promising you an unrealistic tens of thousands of visitors like other tools forecast.

In past comparisons, our search volumes are often closer to the data we see in Google Search Console and are actually more accurate. We also understand that Google is constantly changing its platform to get more clicks on Ads (how Google makes money) so estimating a lower percentage of clicks to SEO logically makes sense as well.

SEO + Conversion Rate Optimization Best Practices

Your website’s #1 job is to convert visitors into leads and paying customers for your business. That’s why our team walks a fine line between Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO), keeping best practices of both in mind.

• We do not sacrifice user experience and content quality for spammy keyword insertions
• We provide trustworthy signals and psychological associations throughout your pages to encourage users that YOU’RE the right person for them.
• We give users many options for conversion including opt-in forms, click-to-call phone numbers, click-to-call emails, chats, and more. We’ve performed split testing to see what works and what doesn’t, depending on the industry.

Primary Strategies vs Secondary Targets

Blogging is a strategy we help companies with but as a local business, blogging isn’t as effective due to a “national” audience of searchers. While longtail keywords are great and we target them, there are often two problems with them:

1. Wrong Intent – the people searching for these keywords are not interested in making a purchase.
2. Low Volume – not enough people are searching for these keywords for regular conversions to happen

We use blogging as a strategy that provides overall relevance to the website and to your “money pages.” Your business needs to be “niche + location” relevant and blogs provide niche-relevant content. We’re very strategic about using that content to bolster these bottom-of-the-funnel keywords that have an impact on your bottom line.