Columbus SEO Expert for Small Businesses
Our data-driven approach combined with our expertise in search engine optimization is designed to help you achieve tangible results and drive real business growth. With us, you can expect strategic keyword targeting, content optimization, technical SEO audits, and comprehensive reporting to keep you informed of your website’s performance.
We understand that every business is unique, which is why we tailor our SEO strategies to your specific needs and goals. Our SEO specialists are dedicated to staying up-to-date with the latest industry trends and best practices, ensuring that your website remains competitive in the ever-evolving digital landscape.
Partner with us and experience the difference between a results-oriented SEO agency that is focused on delivering measurable ROI for your business. Let us help you unlock your website’s full potential and drive sustainable organic traffic, higher rankings, and increased conversions.
Our SEO methods are designed not just to drive traffic to your website but also to put more money into your bank account. We focus on keywords that are actually profitable.
“Industry + City” keywords are known to be the “bottom of the funnel” keywords with the highest conversion rates and intent to buy. You may have found our website because you searched something like “columbus seo company” or a related variation. These are the primary focus of our campaigns for both your organic top 10 rankings and your rankings in the Google Map 3-pack.
In addition, we’ll go after niche-related topics that have buyer intent that also have location relevance. If someone is searching “average cost of dental implants in columbus ohio,” “water heater repair cost Ohio,” or “how to get out of a speeding ticket in Franklin county” while not directly searching for the service provider, these are still very high intent-based keywords. This user may be a step above the “bottom-of-the-funnel” and is researching, but are likely making a decision very soon. These are perfect people to get your business in front of.
Past & Present SEO Clients
What Makes our SEO Company Different
Comprehensive SEO Services
At our core, we recognize that comprehensive SEO begins with a deep understanding of your industry from both the buyer and seller perspectives. That’s why we collaborate with subject-matter experts to gain valuable insights into your specific industry.
We go above and beyond to truly understand your target persona inside out, ensuring that our SEO strategies are laser-focused on reaching and engaging your ideal audience.
Before we craft a tailor-made approach, we make sure that we have the answer to the following questions:
- What are the major pain points of your target audience?
- How does your product/service solve these major pain points?
- What pushes them to make purchasing decisions?
- What are their biggest objections to using your service or product?
Effective keyword research is the cornerstone of a successful SEO campaign. It’s not just about picking random keywords, but understanding what your audience is searching for, what your competitors are targeting, and how you can optimize your content to rank higher. We perform our due diligence prior to campaign launch to ensure we’ve selected profitable keywords from Day 1 of the campaign.
During the keyword selection process, we make sure that keywords fit the following criteria:
- Search intent is transactional in focus
- Keywords have sufficient search volume to justify our efforts
- There is enough “room” on page 1 for your small businesses, not industry giants that we’re never going to outrank.
We also actively look for keywords that highlight your company’s unique selling points like:
- Specialized training and qualification of your team and company (e.g. ISO standards)
- Your company’s specialization in specific industries
- Access to unique technology
Google Business Profile Optimization and Management
Google Business Profile (GBP) is a powerful tool for getting local customers to your business as 89% of users have the intention of making a purchase within a week. Our SEO experts specialize in GBP optimization and management, diving deep into competitor research to help you reverse engineer their results. We ensure your business is fully optimized with the correct business category, services, a hyper-targeted business description, and compelling visuals that attract the RIGHT potential customers.
Users also go to GBP to read your reviews to get an impression of your business’s reputation. 92% of people will use a business with more than 4 stars and the “bare minimum” rating most people consider is 3.3 stars. We help clients gain more reviews, increase their star ratings, and get better reviews by tailoring messaging to their customers.
On-page optimization is pivotal in achieving higher search rankings and driving organic traffic to your website. That’s why we have detailed tasks performing our due diligence to check over every single metric for optimization. We analyze
- Website structure and menu
- meta titles and descriptions
- header H-tags, anchors, content optimization
- images and alt text
- and more
With our meticulous approach to on-page and abundance of SEO tools to help with optimization, you can trust us to optimize your website for maximum search engine visibility and improved user experience, results in higher organic rankings, increased website traffic, and better online performance.
When applied incorrectly, technical SEO can severely hold your website back or completely de-index your whole site so it’s not found on Google at all.
Our technical SEO processes diligently focus on the quality of your site’s health using advanced tools and techniques to prioritize different elements like Google’s Core Web Vitals.
- We ensure there are no technical 404 errors so users don’t land on dead pages.
- We implement appropriate canonical and no-index tags to avoid content confusion between pages.
- and more
While many these are basic functions, Google has clearly defined them as important with Core Web Vitals and other algorithms.
Getting these technical issues right will help result in better user experiences, increased conversions, and higher rankings.
Service Page Creation and Optimization
Our team specializes in creating content that not only captivates visitors but also ranks higher on search engine results pages (SERPs). We build hyper-targeted pages for each service you offer and each location you provide those services. We’re very intentional in the way we segment keywords into different pages, paying close attention to the nuances within your industry.
The deeper we can demonstrate your expertise while also keeping with language simplicity for ease of reading, we’ve found this is the magic balance of SEO and conversion.
Using data every step of the way and placing the most important keywords in the highest SEO-valued places, we ensure that your pages are designed to be search-engine friendly and provide trust and expertise to your visitors.
We understand the importance of creating blogs that are not only optimized for SEO but also genuinely help your audience and demonstrate your expertise. Google has shifted away from 5,000-word articles to more succinct blogs that provide real value to their readers in a simplistic manner.
Our approach to SEO blog writing is centered around creating content that addresses the pain points, challenges, and needs of your target audience. We carefully research and incorporate authoritative information, statistics, specific industry vocabulary, and insights into to position you as an expert and establish industry credibility. Our blogs are meticulously researched, well-written, provide value, and are tailored to resonate with your audience.
We understand the importance of building high-quality backlinks that truly add value to your website. Not all links are created equal and not all of them actually move you up in the search engines. We value quality over quantity when it comes to link building.
We carefully analyze potential opportunities from relevant and trustworthy sources, focusing on building a diverse and natural backlink profile that aligns with your website’s industry. Our goal is to help you build a robust, sustainable link profile that enhances your website’s authority and credibility in the eyes of Google and other search engines.
We strictly follow ethical and white-hat practices in our link-building approach, building links through genuine relationships, outreach, and value-added content for the long-term sustainability of your website in the top rankings.
SEO Recovery from Black Hat and Poor SEO Tactics
We’ve worked with many clients who’ve had former agencies hurt their websites by performing bad SEO tactics. We’ve seen blackhat methods like:
- Using software to build millions of backlinks
- Using very poor, spun content to create thousands of pages
- Use of Link Cloaking and Spammy 301 redirects
- Using a Private Blog Network to build links (PBNs are owned by the agency)
- Use of mass link sellers that have “hundreds of high DA websites”
For using these strategies, Google can hit you with a manual penalty inside Search Console or an “unseen penalty” where you’re rankings will “get stuck.” While the severity of the offense determines how long your website will be penalized, we’ve helped clients get the penalties lifted by using white hat tactics and their rankings moved into the top 10 and even up to #1 for their highest value keyword.
Ethical SEO partner & Risk-free Whitehat Optimization
We are truly in the business of partnerships and we guard your business against all things that could possibly hurt your site. Many of the strategies we use not only improve your rankings but protect your brand from possible negative SEO attacks.
We’ve designed our SEO methods to do what moves the needle the most and get your site as much traction as possible in a relatively short amount of time. We are transparent and show you every step of the way as we work on your campaign. We let you know of other methods we’re testing and you access to them when we’re comfortable that they’ll provide a benefit to your website.
You get 100% access to those techniques and more, all on a month-to-month basis with no long-term contracts. That means you’re never “bound” to our agency, you’ll have your own hosting, full access to your own website and more. If you’re not happy with your results, it’s a matter of a few messages and you can move on. We firmly believe in our techniques that have garnered results for dozens of businesses and know they can help you as well.