We Generate New Business for Clients in Columbus

with Organic SEO and Traffic from Google

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Our duplicatable systems will support your business and be a stimulant for growth.

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Where Your Business Could Be Featured
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How We Serve Our Columbus Clientele

SEO Revenue Analysis

We examine your business, website, and rankings. Using keyword analysis we can identify the number of additional monthly customers you will receive by boosting your rankings with search engine optimization.

Strategic Ranking

We put our SEO expertise into action by ranking your business on Google with a variety of local listings, maps, video, and other social platforms. Our objective is not just to rank your website number one but to dominate the first page. With multiple links near the top of the search results you can ensure customers will find a solution with your business.

Transformation

Our services will be a catalyst for growth. Ranking at the top of Google will drive more customers to your website allowing you to refocus your energy on your business. With a pipeline for client acquisition you can confidently set business goals knowing Google will provide you with continuous stream of new customers.

SEO Reports and Updates

To keep our clients informed we send detailed monthly reports and ranking updates. We forward on relevant news to make them aware of any significant changes in our industry. We feel that it is our responsibility to ensure our clients business’ are protected from any adverse complications regarding their website.

Partners

Our business relationship goes beyond ranking your website. We pride ourselves on understanding your goals and helping you achieve them. Any questions you have we’ll be happy to provide you a detailed response or we can direct you to an associate if the knowledge beyond our SEO expertise.

Continuing Education

Our SEO consulting agency is always at the forefront of education for search engine marketing. We are a part of mastermind groups that are constantly testing cutting-edge techniques that adapt to the ever-changing Google algorithm. The cumulative education of our company and associates ensures we will always stay ahead of the curve and be among the best SEO’s in the world. Education is paramount to our success.

No Hassle Contracts

Our SEO services were acquired for one reason, to deliver results. Month to month contracts allow you to cancel our services any time you are not satisfied with your rankings.

TRANSPARENCY

SEO is a “myth” to most people and for the longest time, big agencies would say “we’ll do SEO for you” and not show their work. Their “process is proprietary.” That’s not how we operate.

We show you EVERY link we build, we tell you changes we made to your site, and we record videos showing you many different aspects of SEO. Nearly everything about SEO can be found online. It’s a matter of putting ideas into practice and implementing your campaign.

Why Choose Local Search Engine Optimization to Market Your Business in Columbus, Ohio

Search engine optimization is essential for any business because everyone is using the internet to find what they need.

Since 2015, most internet searches are being conducted by people on their mobile devices using a smartphone, iPad, or tablet. Mobile devices can be used anywhere in the world so a business that can digitally advertise using GPS-based search, will prosper.  Our Columbus SEO Services can ensure customers find your business with local search.

While search engine optimization is still not an exact science, extensive testing has allowed our SEO Experts to effectively manage websites with very predictable results.

Major factors include using the correct URL structure, optimizing your meta titles and descriptions, building highly authoritative backlinks to your website, and consistency throughout all online citations like Google, Bing, Apple, and Yahoo.

Not sure how your website performs with those metrics?

Get a free SEO Report Card in seconds >>> Submit your URL in our SEO Analysis Tool.

One of the biggest factors in getting people to your website is a mobile-optimized website that loads in under 3 seconds. Why 3 seconds?

With all the notifications and buzzing our phone’s make these days, people have the attention span of 8 seconds.

40% of users will abandon a website that takes too long to load and search elsewhere (your competitors).

Even IF you are on page 1, you only have 8 seconds for your website to load and to engage a user.

That’s why your website, not only needs to be SEO optimized, but needs to be simple, effective, and able to convert online traffic into a customer.

This is the true recipe for success with online marketing.

SEO Keywords and User-intent

An important part in both SEO and the Conversion process is about keywords and finding the ones that are most relevant for your business. Why is that you might ask?

The answer is more complicated than it sounds but user intent.

We want to drive people from all phases of your funnel to your website. Whether they are researching information, comparing companies, or are ready to buy RIGHT NOW, your business needs to show up on page one for keywords in EACH PHASE.

For example, if someone is looking for a Columbus SEO Company, they are looking for a business to help them with their services.

If someone Google’s search engine optimization or just SEO, the intent here isn’t exactly clear.

  • Are they looking for the definition of search engine optimization?
  • Are they searching to learn about SEO or research basic information?
  • Or are they looking to hire a local SEO Agency?

Each keyword has an intent based upon the user’s criteria. Providing the most relevant, SEO-optimized content will provide massive results for the company ranking for those keywords.

Why search engine optimization and not other forms of marketing, online or offline?

Two reasons.

  1. Consistency
  2. Marketing Investment versus ad spend

Let me explain.

Consistent online traffic

Google’s been around for over two decades now and is by far the number one search engine. The sheer amount of data that Google has on keyword research is more than we can comprehend.

Here is one quick couple stat about keyword searches as of June 2018:

Google, Gmail, and Youtube (owned by Google) were 3 of the top 5 keywords searched in the world.

THREE of the TOP FIVE.

People know to go to Google get answers and we’ve been doing it for 20 years. We don’t search for something, we Google it.

With the keyword volume history based on the data Google provides us, we can accurately say how many people will be looking for SEO Columbus Ohio, for example, or a term related to your industry.

Now you’re probably thinking, “well then we’ll just do Adwords.”

GREAT! Adwords works awesome.

But…

Marketing Investment versus ad spend

If you’re a business owner, you’ve likely done some paid advertising at some point.

Whether you are big enough to do TV or radio ads, maybe you’ve done some direct mail, or as we talked about above, you’ve done other forms of online marketing like Google Adwords.

In these methods, once the ad is seen, sent, or clicked, the money is gone.

Search Engine Optimization, on the other hand, is a continuous building process.

For the sake of simplicity, the specialists at Alex Furfaro SEO Consulting can help you:

  • technically optimize your website
  • write content for your website
  • build links to your website

All of these still exist AFTER we are done with them, potentially lasting online for decades.

SEO is about investing in your business website, building your brand online and generating long-term results and sustainable leads to your business.

Anybody can start an Adwords account tomorrow, build a landing page, throw money at it and get leads. INSTANT competition driving up prices.

Why you should actually invest in SEO.

Banner Blindness

Online users are adept at spotting ads. Even those ads with the tiny little “X” in the corner, we’ve caught on.

The ads at the top of the search results, 85% of people skip over them because they know they are pay-to-play. That means ALL of the companies COMBINED paying for ads can only get 15% of the traffic.

More traffic, Less Cost

85% of traffic goes to SEO in Search. Rank #1 alone gets 33% of the traffic, 18% more than ALL PAID TRAFFIC COMBINED.

In addition with SEO, if you perform high-quality white-hat SEO, naturally over time your website will rank for hundreds if not thousands of keywords.

If you want to increase traffic from another keyword with PPC, you have to pay new Cost Per Click prices for those additional keywords.

 

 

SEO increasing in customers versus PPC getting the same amount per month

credit Quicksprout

The relationship between AdWords cost and SEO is inverted.

SEO may take longer and have a high start-up cost, but once you perform a successful SEO campaign, there are minimal costs to sustain your rankings.

PPC has a higher initial cost and get’s you running quickly, but once you stop paying, bye-bye leads.

And guess what? Pay per click costs are continually going up. More money is being pulled away from TV, radio, and direct mail and put into digital marketing.

Even with social media, you’re seeing more companies like American Express, Pepsi, Nike and others dumping money into paid online marketing channels.

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