Columbus SEO Agency

At our core, we recognize that comprehensive SEO begins with a deep understanding of your industry from both the buyer and seller perspectives. That’s why we collaborate with subject-matter experts to gain valuable insights into your specific industry.

We go above and beyond to truly understand your target persona inside out, ensuring that our SEO strategies are laser-focused on reaching and engaging your ideal audience.

Before we craft a tailor-made approach, we make sure that we have the answer to the following questions:

• What are the major pain points of your target audience?
• How does your product/service solve these major pain points?
• What pushes them to make purchasing decisions?
• What are their biggest objections to using your service or product?

Effective keyword research is the cornerstone of a successful SEO campaign. It’s not just about picking random keywords, but understanding what your audience is searching for, what your competitors are targeting, and how you can optimize your content to rank higher. We perform our due diligence prior to campaign launch to ensure we’ve selected profitable keywords from Day 1 of the campaign.

During the keyword selection process, we make sure that keywords fit the following criteria:

• Search intent is transactional in focus
• Keywords have sufficient search volume to justify our efforts
• There is enough “room” on page 1 for your small businesses, not industry giants that we’re never going to outrank.

We also actively look for keywords that highlight your company’s unique selling points like:

• Specialized training and qualification of your team and company (e.g. ISO standards)
• Your company’s specialization in specific industries
• Access to unique technology

Google Business Profile (GBP) is a powerful tool for getting local customers to your business as 89% of users have the intention of making a purchase within a week. Our SEO experts specialize in GBP optimization and management, diving deep into competitor research to help you reverse engineer their results. We ensure your business is fully optimized with the correct business category, services, a hyper-targeted business description, and compelling visuals that attract the RIGHT potential customers.

Users also go to GBP to read your reviews to get an impression of your business’s reputation. 92% of people will use a business with more than 4 stars and the “bare minimum” rating most people consider is 3.3 stars. We help clients gain more reviews, increase their star ratings, and get better reviews by tailoring messaging to their customers.

On-page optimization is pivotal in achieving higher search rankings and driving organic traffic to your website. That’s why we have detailed tasks performing our due diligence to check over every single metric for optimization. We analyze

• Website structure and menu
• URLs
• meta titles and descriptions
• header H-tags, anchors, content optimization
• images and alt text
• schema
• and more

With our meticulous approach to on-page and abundance of SEO tools to help with optimization, you can trust us to optimize your website for maximum search engine visibility and improved user experience, results in higher organic rankings, increased website traffic, and better online performance.

When applied incorrectly, technical SEO can severely hold your website back or completely de-index your whole site so it’s not found on Google at all.

Our technical SEO processes diligently focus on the quality of your site’s health using advanced tools and techniques to prioritize different elements like Google’s Core Web Vitals.

• We implement caching, code minimization, delay javascript and more to get your website loading quickly
• We ensure there are no technical 404 errors so users don’t land on dead pages.
• We implement appropriate canonical and no-index tags to avoid content confusion between pages.
• and more

While many these are basic functions, Google has clearly defined them as important with Core Web Vitals and other algorithms. 

Getting these technical issues right will help result in better user experiences, increased conversions, and higher rankings.

Our team specializes in creating content that not only captivates visitors but also ranks higher on search engine results pages (SERPs). We build hyper-targeted pages for each service you offer and each location you provide those services. We’re very intentional in the way we segment keywords into different pages, paying close attention to the nuances within your industry.

The deeper we can demonstrate your expertise while also keeping with language simplicity for ease of reading, we’ve found this is the magic balance of SEO and conversion.

Using data every step of the way and placing the most important keywords in the highest SEO-valued places, we ensure that your pages are designed to be search-engine friendly and provide trust and expertise to your visitors.

We understand the importance of creating blogs that are not only optimized for SEO but also genuinely help your audience and demonstrate your expertise. Google has shifted away from 5,000-word articles to more succinct blogs that provide real value to their readers in a simplistic manner. 

Our approach to SEO blog writing is centered around creating content that addresses the pain points, challenges, and needs of your target audience. We carefully research and incorporate authoritative information, statistics, specific industry vocabulary, and insights into to position you as an expert and establish industry credibility. Our blogs are meticulously researched, well-written, provide value, and are tailored to resonate with your audience.

We understand the importance of building high-quality backlinks that truly add value to your website. Not all links are created equal and not all of them actually move you up in the search engines. We value quality over quantity when it comes to link building.

We carefully analyze potential opportunities from relevant and trustworthy sources, focusing on building a diverse and natural backlink profile that aligns with your website’s industry. Our goal is to help you build a robust, sustainable link profile that enhances your website’s authority and credibility in the eyes of Google and other search engines. 

We strictly follow ethical and white-hat practices in our link-building approach, building links through genuine relationships, outreach, and value-added content for the long-term sustainability of your website in the top rankings.