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Why Choose Local Search Engine Optimization to Market Your Business in Columbus, Ohio

Search engine optimization (SEO) is essential for every business because everyone uses the internet to find what they need.

Since 2015, most internet searches are being conducted by people using their mobile devices using a smartphone, iPad, or tablet. Mobile devices can be used anywhere in the world so a business that can digitally advertise using GPS-based search, will prosper.  Our Columbus SEO Services can ensure customers find your business with local search.

While search engine optimization isn’t an exact science, extensive testing has allowed our SEO Experts to effectively manage websites with very predictable results.

Major SEO factors include using the correct URL structure, optimizing your meta titles and descriptions, and building highly authoritative backlinks for your website. Ensuring consistency for your Columbus business throughout all online citations like Google, Bing, Apple, and Yahoo is also important.

Not sure how your website performs with those metrics?

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One of the biggest factors in getting online traffic to your business website is being mobile-optimized and loading in under 3 seconds. Why 3 seconds?

With all the notifications and buzzing our phone’s make these days, people have the attention span of 8 seconds.

40% of users will abandon a website that takes too long to load and search elsewhere (your competitors).

Even IF your found on page 1, you only have 8 seconds for your website to load and engage a user.

That’s why your website, not only needs SEO optimized, but needs to be simple, effective, and converts online traffic into customers.

This is the true recipe for success with online marketing.

SEO Keywords and User-intent

An important part of both SEO and Conversion are finding keywords most relevant for your business. Why you might ask?

The answer is more complicated than it sounds but user intent.

We want to drive people from all phases of your funnel onto your website. Whether they are researching information, comparing companies, or are ready to buy RIGHT NOW, your Columbus business needs to show up on page 1 for keywords during EACH PHASE.

For example, if you are looking for a Columbus SEO Company, you are looking for a business to provide you with SEO services.

If you Google “search engine optimization” or just “SEO”, the intent here isn’t exactly clear.

• Are you looking for the definition of search engine optimization?
• Are you learning about SEO or researching basic information?
• Or are you hiring a local Columbus SEO Agency?

Each keyword has an intent based upon the user’s criteria. Providing the most relevant, SEO-optimized content will provide massive results for the company ranking for those keywords.

Why search engine optimization and not other marketing services, online or offline?

Two reasons.

1. Consistency
2. Marketing Investment versus ad spend

Let me explain.

Consistent online SEO traffic

Google’s been around for over two decades now and is by far the number one search engine. The sheer amount of data Google has about keyword research is hard to comprehend.

Here’s one quick stat about keyword searches as of June 2018:

Google, Gmail, and Youtube (owned by Google) were 3 of the top 5 keywords searched in the world.

THREE of the TOP FIVE.

Google has the answers your Columbus customers need and they’ve been going there for 20 years. We don’t search for something anymore, we Google it.

Using Google’s data keyword volume history, we can accurately say how many people are looking for SEO Columbus Ohio, for example, or a keyword in your industry.

Now you’re probably thinking, “well then we’ll just do Adwords.”

GREAT! Adwords works awesome and I highly recommend it.

But…

SEO Marketing Investment versus PPC Ad Spend

If you’re a Columbus business owner, you’ve likely done some paid advertising at some point.

Maybe you’ve paid for TV or radio ads, some direct mail campaigns, or other forms of online marketing like Google Adwords.

In these methods, once the ad is seen, sent, or clicked, the money is gone.

Search Engine Optimization, conversely, is a continuous building and refining process.

For the sake of simplicity, the Columbus SEO Experts at Alex Furfaro SEO Consulting can help you:

• technically optimize your website
• write content for your website
• build backlinks for your website

All of these still exist AFTER we are done with them, potentially lasting online for decades.

SEO is investing in your Columbus company and website by building your brand online, generating long-term results and sustainable leads for your business for years to come.

Anybody can start an Adwords account tomorrow, build a landing page, spend a few thousand dollars and get leads. INSTANT competition driving up prices.

Why you should actually invest in SEO

Banner Blindness vs SEO Rankings

Online users are adept at spotting ads. Even those ads with the tiny little “X” in the corner, we’ve caught on.

The ads at the top of the search results, 85% of people skip over them because they know they are pay-to-play. Meaning ALL of the Columbus companies are COMBINED paying for ads accounting for only 15% of traffic.

More traffic, Less Cost

SEO accounts for 85% of traffic in the Search results. Rank #1 alone gets 33% of the traffic, 18% greater than ALL PAID TRAFFIC COMBINED.

In addition, our Columbus SEO Company performs only high-quality white-hat SEO; meaning as we optimize, naturally over time your website will rank for hundreds if not thousands of keywords.

Increasing traffic from another keyword with PPC, you pay new Cost Per Click prices for those additional keywords.

 credit Quicksprout

The relationship between AdWords cost and SEO investment is different and provides different results.

SEO may take longer and have a high start-up cost, but once you perform a successful SEO campaign, there are minimal costs in sustaining your rankings.

PPC has a higher initial cost and get’s you leads faster, but once you stop paying, bye-bye.

And guess what? Pay per click costs are continually going up. Money is being pulled away from TV, radio, and direct mail and put into digital marketing.

Even with social media, you’re seeing Columbus Fortune 500 companies like L Brands, Big Lots, and Nationwide Insurance or other national competitors like American Express, Pepsi, and Nike all dumping money into paid online marketing channels.