Columbus PPC Company and Google Ads Management
Get your leads for your business targeting your ideal customers
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Columbus PPC Company and Google Ads
Get leads for your business by targeting your ideal customers
Benefits of Pay Per Click Advertising in Columbus Ohio
Google Ads, also know as Pay Per Click (PPC), are one of the most effective ways to get the RIGHT customers to find your business online. When people use Google to make a search, relevant results come up for a product or service, and for a few dollars, that can be your company. While SEO can also put your business in front of a searcher, a PPC campaign offers many benefits to your business.
PPC allows you to quickly launch and run ads, which can generate immediate results. Unlike other marketing methods that may take time to build traction, PPC ads can be live and driving traffic to your website within hours of setup.
Google ads offer advanced targeting options that allow you to reach your desired audience with precision. You can target ads based on keywords, demographics, locations, and more, ensuring your ads are shown to the most relevant and interested users.
With PPC, you have control over your budget and bidding strategies. You can set daily or monthly budget caps, adjust bids, and pause or stop campaigns at any time. This allows you to have better control over your advertising spend and the timing of when you receive leads to increase traffic during slow times or slow down so you don’t overwhelm your team.
PPC provides detailed performance metrics, such as impressions, clicks, conversions, cost per click (CPC), and more, allowing you to measure the effectiveness of your campaigns. This helps you make data-driven decisions and optimize your campaigns to maximize your return on investment (ROI).
PPC offers flexibility in terms of ad formats, ad creatives, and targeting options. You can test different ad variations, targeting options, and landing pages to optimize your campaigns for better performance. This flexibility allows you to quickly adapt and optimize your campaigns based on performance data and market changes.
Remarketing ads are some of the best options within Google PPC. These ads allow you to target users who have previously visited your website or interacted with your other ads. Remarketing can help you re-engage with potential customers who have shown interest in your products or services, increasing the chances of conversion.
PPC campaigns can be easily scaled up or down based on your business needs and goals. You can increase your budget or expand your targeting to reach more potential customers, or reduce your budget or narrow your targeting to optimize your campaigns for better performance.
Past & Present Clients
Comprehensive PPC Services
Google search ads that appear above the organic results, which are an effective and widely-used form of digital advertising. We leverage search ads to help your business reach potential customers who are actively searching for products or services related to your offerings.
We conduct extensive keyword research and analysis to identify the most relevant and high-converting keywords for your business. We create compelling ad copy that resonates with your target audience and is tailored to drive clicks and conversions. We set up and manage bidding strategies to optimize your ad spend and achieve maximum ROI.
Remarketing ads are part of our comprehensive PPC services, recognizing the importance of targeting potential customers who have shown interest in your business but haven’t converted yet. Remarketing ads allow you to stay top of mind with these potential customers by showing them personalized ads as they browse other websites or use mobile apps.
These are the types of ads that “follow you around,” like an Amazon product that now appears as an ad in your Facebook news feed because you recently clicked on the product on their website.
Remarketing ads are often the CHEAPEST clicks you can get because they are only displayed to customers who’ve already landed on your website. This means the audience is very narrow and they’re already familiar with your brand so they’re more likely to click on your ads, come back to your website, and complete the desired action, such as making a purchase or filling out a form.
We help companies set up remarketing campaigns, create compelling and customized ads that resonate with these users, reminding them of your brand and encouraging them to revisit your website.
Local Service Ads
Websites like Thumbtack, Home Advisor (now Angi) and more have been selling leads and lead generation for years. Google Local Service Ads (LSA) are Google’s version of lead gen ads. Companies have to qualify and abide by Google’s strict terms of service or they will be kicked off of the LSA platform. Local service ads are by far the most expensive and only available for certain keywords, but are the most prominent ads on Google.
We help companies through the LSA application process as it’s slightly different for every industry. We help optimize their LSA campaigns, bidding strategies, and more, to ensure you receive high-quality leads at a price within your budget.
Display ads are visual advertisements that appear on websites, apps, and other digital platforms. Display ads raise brand awareness, engage with potential customers, and drive conversions. In most cases, we’re using display ads for retargeting but we do run display-only campaigns as well.
Our team creates visually appealing and compelling display ads that capture the attention of your target audience and convey your brand message effectively. We carefully select the right ad placements, targeting options, and bidding strategies to ensure your display ads reach the right audience at the right time.
Youtube Video Ads
YouTube is the world’s largest video-sharing platform with billions of users, making it an ideal platform to reach and engage with your target audience. Youtube ads are effective for very specific types of clients and the services they provide. We are selective in choosing the brands that have the right products and offers to ensure Youtube ads will resonate with their audience.
Our team helps create captivating and compelling YouTube video ads that effectively convey your brand message and capture the attention of viewers.
Google Shopping ads are a powerful and effective form of PPC advertising that helps businesses showcase their products to potential customers when they search on Google. We create visually appealing and compelling product listings that capture the attention of shoppers and drive clicks to your website. We carefully optimize your product data, including titles, descriptions, and images, to ensure your products are displayed prominently in Google Shopping results.
We minimize your costs while maximizing your returns
We utilize strategic techniques and cutting-edge tools to optimize every aspect of your PPC campaign. From meticulous keyword research to creative ad copywriting, we leave no stone unturned to drive qualified traffic to your website at the lowest possible cost per click.
We constantly monitor and fine-tune your campaigns, leveraging data-driven insights to optimize bidding, targeting, and ad placements. Our goal is to help you achieve the best possible ROI, providing you with tangible results and an impressive return on your investment. With our expertise and dedication to performance-driven results, you can trust us to minimize your PPC costs while maximizing your returns.
Maximize your Google Ad Quality Score
Our digital marketing team conducts thorough research and analysis in your industry to provide the most relevant ads and landing pages to maximize your Quality Score.
Quality score is a metric and direct feedback from Google on how relevant our content and ads are for your industry. During campaigns, we identify areas for improvement and implement strategic measures to enhance your pages.
From refining ad copy and landing page relevance to optimizing keyword selection and ad extensions, we leave no stone unturned in our efforts to increase your Quality Score. By improving your Quality Score, we can help your PPC campaigns achieve higher ad rankings, lower costs per click, and better overall performance, helping you get the most out of your PPC investment.
Conversion Tracking and Conversion Optimization thru User Behavior Analysis
We use Google Analytics and advanced tracking tools to measure and analyze the performance of your campaigns. We track many different metrics including conversion actions such as phone calls, form submissions, purchases, or sign-ups. By understanding which campaigns, keywords, and ad placements are driving the most valuable conversions, we can optimize your campaigns to focus on the most effective strategies and eliminate waste.
In addition to designing landing pages for conversion, we install user-tracking software to record HOW visitors use your site. This enables us to see click and scroll data in addition to watching actual recordings of users on the site itself. Combine this with A/B testing, these strategies inform us of many user behaviors like:
● How much of the content is being seen? How far are users scrolling?
● Are users skipping over an important video?
● Are the calls to action too far down the page?
● Are people more inclined to click a “call now” button or a click-to-call phone number?
These among many other insights can be pulled out of user data, helping us improve the performance of your website and landing pages, enhancing the user experience, and increasing conversion rates.
We run split tests to maximize the performance of ads
We understand the importance of data-driven decision-making in digital advertising, which is why we implement split testing to maximize the performance of your ads. This can be completed by changing items such as headlines, images, ad copy, or call-to-actions, one at a time.
When you run nearly identical ads and only one variable is different, we’re able to compare and contrast ads, refining our process until we find the ad that resonates best with your target audience. This results in higher click-through rates, better conversion rates, and an overall boost in your return on ad spend (ROAS)
Ongoing PPC Support
While campaign launches are by far the heaviest workload, we do not let our campaigns run on autopilot even when a campaign is running smoothly. We provide ongoing support to continue optimizing your PPC campaign every month. These include many of the following services:
We utilize PPC audience segmentation to optimize your campaigns. Advanced audience segmentation techniques can identify and categorize your target audience based on various factors such as keywords, demographics, interests, online behavior, and past interactions with your brand. By segmenting your audience, we can create tailored ad campaigns that speak directly to the specific needs and interests of each segment.
Regularly updating negative keywords
Negative keywords are a critical element of PPC campaign management that helps filter out irrelevant or low-performing keywords that may trigger your ads. Updating your negative keyword list will ensure that your ads are not shown to users who are unlikely to convert, reducing wasted ad spend and improving the overall efficiency of your campaigns.
We continually conduct regular keyword analysis, going through all keywords related to your business and removing those that are not relevant or do not align with your campaign goals. We also use ad groups to avoid cross-cannibalization of your ads and services.
For example, if you offer roofing and siding, we add “roofing” keywords into the “negative list” for siding, and “siding” keywords into the “negative list” for roofing. This isolates each service so the wrong ad can never be shown to the wrong user.
Our proactive approach to negative keyword management ensures that your ads are displayed to the most relevant and valuable audience, resulting in higher click-through rates, better ad positioning, and improved campaign performance.
Local targeting improvements
We continuously monitor and analyze the performance of your local targeting strategies, making data-driven adjustments to optimize your campaigns for local markets. This may include refining location targeting parameters, adjusting bid strategies, or tailoring ad copy to resonate with local audiences.
Similar to the negative keyword list, we can isolate your target locations and see which ones are performing the best. This can help you identify parts of town where you allocate more budget and take away from underperforming areas.
Our local targeting improvements ensure that your ads are highly relevant and resonant with local users, resulting in higher conversion rates and better campaign performance.
Time of Day improvements
Our team carefully analyzes data and performance metrics to identify optimal times of day or days of the week when your target audience is most active and likely to engage with your ads. We use advanced scheduling and bid adjustment techniques to ensure that your ads are displayed during these high-performance time slots, maximizing the potential for clicks, conversions, and ROI.
We understand the importance of keeping a close eye on your competitors in the dynamic world of digital marketing. We are committed to monitoring competitors to ensure that your PPC campaigns stay ahead of the competition. We regularly conduct competitor analysis to identify your top competitors, analyze their strategies, and assess their performance in the digital advertising landscape. We closely monitor their ad copy, bidding strategies, landing pages, and other key elements to gain insights into their strengths and weaknesses. This information helps us develop strategic countermeasures to stay ahead in the market.
We value transparency
Transparency is a core value at our agency, and we take pride in our commitment to providing clear and honest communication with our clients. We believe that transparency is essential for building trust and fostering a collaborative relationship with our clients. We ensure you are informed every step of the way, from campaign planning to execution and performance reporting. We provide comprehensive and easy-to-understand reports that highlight key metrics, performance data, and insights about your PPC campaigns.
We record videos over our reports, identifying the positives and areas for improvement within our campaign. We’re available to address any questions, concerns, or feedback you may have, and we strive to provide transparent and candid feedback on campaign performance, challenges, and opportunities. We believe that open and transparent communication leads to better decision-making and helps us work together towards achieving your business goals.
Trust us to prioritize transparency in our partnership, and you can count on us to provide you with the information and insights you need to make informed decisions about your PPC campaigns.
We’re Local: 16 Years in Columbus
We’ve lived in Columbus since 2007 and are deeply rooted in the community. We pride ourselves on our deep understanding of the local culture, economy, and how it impacts local search behavior. Local expertise allows us to create highly effective PPC (Pay-Per-Click) campaigns that are tailored to the unique characteristics of the Columbus market.
We understand the nuances of local consumer preferences, demographics, and market trends, and we leverage this knowledge to craft compelling ad copy, select relevant keywords, and optimize bidding strategies that resonate with the local audience.
Our team of digital marketers stays up-to-date with the competitive landscape regional factors that may impact search behavior in Columbus, Ohio. We use this knowledge to target the right audience, at the right time, and with the right messaging to maximize the performance of your PPC campaigns.