About Alex Furfaro SEO Consulting
Our mission is to provide results-oriented marketing that meet clients goals by providing tailored service,
creative marketing campaigns, and unmatched customer service.
Columbus PPC Company and Google Ads
Get your leads for your business targeting your ideal customers
Expertise and Experience
For the first five years of our agency, we strictly focused on providing one service – search engine optimization. A laser-targeted vision allowed us to dive deep into SEO to refine our processes and strategies without distraction. This led to providing effective services and high-quality leads to businesses at a reasonable cost, amounting to tens of thousands of phone calls, lead form submissions, email requests and purchases.
In 2021, we decided to bring all website design and pay-per-click advertising in-house, allowing for a more seamless transitions for clients looking for multiple service offerings without having “too many cooks in the kitchen” when trying to combine all facets of SEO, web design, and conversion. This has led to higher quality, cohesive websites that look stunning and convert great.
PPC allows you to quickly launch and run ads, which can generate immediate results. Unlike other marketing methods that may take time to build traction, PPC ads can be live and driving traffic to your website within hours of setup.
Google ads offer advanced targeting options that allow you to reach your desired audience with precision. You can target ads based on keywords, demographics, locations, and more, ensuring your ads are shown to the most relevant and interested users.
With PPC, you have control over your budget and bidding strategies. You can set daily or monthly budget caps, adjust bids, and pause or stop campaigns at any time. This allows you to have better control over your advertising spend and the timing of when you receive leads to increase traffic during slow times or slow down so you don’t overwhelm your team.
About Alex Furfaro
Alex is a highly-skilled technical marketer, website designer, and SEO specialist. Throughout his career, he has taken businesses that had little to no web presence to building high-quality brands with excellent online reputations and quality web traffic. With SEO as the foundation of his digital marketing education, he understands the complexities of digital marketing and how to tie all projects together seamlessly to form one cohesive marketing campaign.
He specializes in multi-location and service area businesses that want leads from certain cities or parts of town. Properly structuring a multi-location website and optimizing it is more complex and challenging but the reward can be massive for a business, providing 20+ more phone calls per month than if targeting one single location.
Alex understands reputation is fundamental to the success of our company. Growing up in a family-owned business, he experienced first-hand the value of your word, a handshake, and “doing what you say you’re going to do.” He understands providing affordable solutions with an excellent return on investment is essential to every small business’s bottom line.
Past & Present SEO Clients
Learning & Implementing from Marketing Experts
We highly value continuing education to refine our skills and grow as digital marketers in a continually evolving industry. We understand that marketing trends come and go and we need to stay on top of what’s working NOW and adapt. This is especially true when it comes to Google and various algorithms – which was one reason we decided to bring Pay-per-click marketing in-house as Google changes made PPC a more attractive marketing strategy.
We’re always following and learning from the top media experts in SEO, PPC, social media, email marketing, and more. While we may not offer all of those services (yet), we know it’s paramount for us to understand all facets of marketing and what’s working to help our clients in the most effective way possible. This also helps us tailor our solutions to the client to make sure we’re not selling them something ineffective.
For example, there are many industries, like real estate, that we don’t sell SEO to because of the strength of the competition and volume of professionals in the industry. While SEO might not be the best strategy, this is where we’re refer the business to another form of marketing that would be more effective for them.
Experienced team across multiple industries
Alex directly oversees every single project that comes through our marketing agency to ensure a high quality is produced at every level. Visuals, copy, SEO, conversion – all facets of your online presence need to be a calibur above the rest and we’ve implemented a strong QA/QC process to make sure that happens.
Working in over a dozen different industries ranging from home services to healthcare, information technology to bridal and more, we’ve studied marketing strategies across dozens of niches and reviewed thousands of websites. We’ve crafted powerful marketing campaigns with highly-authoritative information to position our clients as experts in their field so customers choose the client business over a competitor.
Our core service that boosts your presence in Google Maps and the organic top 10 listings. We’ve refined our processes to provide the essential tasks that actually move the needle and help get your business listed at the top of the results for Google.
We can also expand the radii of your service area in maps to get more visibility in a wider range of locations. When we start, many businesses we work with are only visible within their own office. We’ve expanded radii up to 10 miles for various clients with about 2-3 miles being the average (competition dependent, and more).
Our creative experts, designers and developers build aesthetically pleasing websites that are simple and intuitive for a users. We craft valuable propositions and highly-engaging content to position you as the expert, paired with professional graphic designs to create a stunning websites that attract new and repeat customers to your business
Often a service we pair with an SEO campaign, PPC offers immediate results and reliability with consistent monthly search volumes. Google continues to update it’s algorithm and the results page by adding more ads like Local Service Ads or Maps ads, pushing the organic results further down to increase ad clicks.
Paid ads also give us the ability to remarket to your users on multiple platforms like Facebook or other websites to bring users back to your site, like Amazon does with product ads. PPC is an invaluable tool when combined with the right marketing strategy.