Social Media Marketing

Top 3 Benefits Of Using Social Media Marketing

Social media marketing is one of the best ways of promoting an online business. You won’t be successful with this marketing strategy if you don’t know how to use it properly. That is why it is important for you to start by learning how to use social media sites to promote your website. Your social media site links will also provide authority for your own website making it just one tool in your search engine optimization.

There are different courses and books that teach social media marketing techniques. Search for these books and courses and study them. Make sure that you are implementing what you are learning. The following are the benefits of using social media to promote your online business.

1: Targeted Traffic

You can use social media to generate targeted traffic to your website. You can do this by targeting the right audience, especially if you are using paid ads. Create Pages and Groups on Facebook, so that people who are interested in your topic will like your Pages and others will join your Group. This means that you will only communicating with people who are interested in your products.

You know how important it is to target the right audience. If you are not generating targeted traffic, then your conversion rate will not improve. You might not sell your products and services because you are targeting the wrong audience. However, when you are generating targeted traffic, your conversion rates will increase.

2: Cost-Effective

Are you searching for a marketing strategy that does not cost a lot of money to implement? If so, then you should use social media marketing. The good thing is that you don’t even have to spend money to promote your business on social media sites. It is free to join these websites, and you can share content with your followers for free. Simply create an account and a free page and get posting.

This is a picture of the Facebook Page of Alex Furfaro SEO Consulting

Alex Furfaro SEO Consulting Facebook

You don’t have to spend a lot of money when you are using paid ads either. Facebook ads reach over 1,000 targeted customers for a mere $5. This marketing strategy is good for those people who don’t have a lot of money to spend on promoting their websites. However, you have to reinvest the money you will make into your business. This is the only way you are going to make more money and you will have more money to promote your business.

Paid ads aren’t the only way to increase your fan base. In fact recent studies have found that more many people overlook paid ads because users are accustomed to them being at the top of pages. Users will typically scroll down passed them to get to the real search results. Studies have also found that social media proof and peer recommendations are as important as ever. Supposedly 90% of people will trust their peer recommendations compared to only 14% of paid advertisements.

This is a picture showing people trust 90% of peer recommendations and only 14% of advertisements.

3: Building Trust

Furthermore, social media websites are good for building trust with your customers. You won’t make a lot of money if people do not trust you. That is why you should spend your time building trust by providing valuable content to your consumers. The more value you provide to them the more they understand that you are an expert in your field and can be trusted. This will help you grow your following on social media and people will see you as an influencer. You will increase your authority and reach, and your business will grow.

If you are an affiliate marketer, people will buy the products you are recommending. However, you don’t have to spend most of your time promoting your products, use social media websites to reach and help as many people as you can.

These are the 3 benefits of social media marketing. What you need to do right now is to learn this marketing strategy. Make sure that you know everything about this strategy because people who are adept at social media marketing are growing their brand and their businesses.