How We Serve Our Clients
Local Search Engine Optimization
Search engine optimization on a local basis is essential for any small business because everyone is using the internet to find what they wish to purchase. Since 2015, most internet searches are being conducted by people on their mobile devices using a smartphone, iPad, or tablet. Mobile devices can be used anywhere in the world so a business that can digitally advertise using gps-based search will prosper. Our Columbus SEO Services can ensure customers find your business with local search.
In the past radio and television were staples in local advertising. They still work well but are very expensive to continually run ads for long periods of time. A small business utilizing the internet can bring more eyeballs to their products and services more efficiently and with a higher return on their marketing investment. The more targeted traffic that sees a business’ information, the more potential customers will be driven to that business. When this occurs locally, word of mouth begins to circulate further enhancing the results.
While search engine optimization is still not an exact science, extensive testing has allowed Columbus SEO Experts to effectively manage websites with very predictable results. Major factors include using the correct URL structure, linking to authoritative websites, and consistency throughout all online citations. If a local business carefully chooses a Columbus SEO Consulting agency that can demonstrate their track record of success, they can assure themselves of a profitable marketing campaign.
Among many assets, a business should have a well developed website that is perfectly optimized. Their site should be not only be well constructed and informative but designed to emphasize the keywords their customers are looking for. Web designs should be user-friendly, intuitive, and mobile responsive with fast load times to ensure customers do not hit the dreaded back button. Research shows that if a mobile website takes longer than 3 seconds to load, 40% of users will abandoned that site and search elsewhere. This astounding statistic should encourage all website owners to get their website mobile optimized if it is not already. Contact Alex Fufaro today to get your website analyzed for free by filling out our Discovery Form .
When nearly a fourth of the entire world population was on Facebook today, the impact of online marketing begins to sink in. One post on a local company page that goes viral can reach hundreds if not thousands of prospective buyers in seconds. This phenomenal reach is why every major brand in the world is spending millions of dollars on social media managers to deliver viral content. High quality, targeted content can impact the hearts and minds of potential buyers and win them over for life.
Facebook contains an immense amount of data and is the premier social media for advertising. They have data on demographics such as disposable income, age, family makeup, education, likes and dislikes, geographic location, past purchases, male or female, and many other facts. Columbus SEO can use that data to pinpoint who is available and interested in the products they have to offer. With such information readily available, it is only a matter of application to place a business’ products and services right in front of the prospective buyer’s noses. The statistics speak for themselves and the results can be very profitable.
With social media such as Facebook, Twitter, Instagram and others, this combination of a robust social media presence and number one search engine rankings and will deliver excellent results. Any Columbus business that takes full advantage of Alex Furfaro SEO Consulting will surpass their competitors who do not seize the opportunity before they do.