Web Design Columbus Ohio
Generate more revenue with a conversion-oriented, custom website for your small business.
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Web Design Columbus Ohio
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We build revenue generating websites
In speaking with business owners over the last 9 years, the #1 thing we hear is they get almost no leads from their websites and it’s not generating them business. To convert traffic into customers, you have to have a few things:
- Detailed content that demonstrates your experience and expertise
- Content that is relatable to the user’s problems and answer their questions
- A professional design that’s easy to use and reflects your brand.
- Easy methods for a user to convert, like forms, phone call buttons, and more
These are just a few among many details we pay attention to when writing content, designing custom websites, and making regular updates for our small business clients. We ensure everything fits together into one cohesive website that highlights your brand, gets visibility and converts traffic into customers.
We don’t build brochureware websites, we build revenue-generating machines.
Check out the portfolio of websites we’ve designed and maintained that have helped small businesses grow from home-based mom & pop businesses to owning their own location with multiple employees.
Past & Present Clients
Our WordPress web design process
1. Discovery
The web design discovery stage is a crucial step in the web design process where we work collaboratively with you to identify the project’s goals, requirements, and expectations.
Do you need a new website or just need to update some graphic elements?
Does using a template make sense or are we building a custom site from scratch?
We take a consultative approach in reviewing what you have and how it works to help us tailor a website that will fit your needs and budget.
Sitemap & Website Functionality
During this stage, you will provide us with any initial branding information like your logos, company photos or headshots, and more that can help guide the creative process. Our designers will research further information about your business, target audience, brand identity, and competitors to ensure we truly understand the value you offer to your potential customers.
Once we’re all on the same page and we’ve clarified objectives, established project timelines, aligned expectations, and the project’s scope of work, we’re ready to begin. This web design discovery stage sets the foundation for the entire design process going forward.
Branding & Research
During this stage, you will provide us with any initial branding information like your logos, company photos or headshots, and more that can help guide the creative process. Our designers will research further information about your business, target audience, brand identity, and competitors to ensure we truly understand the value you offer to your potential customers.
Once we’re all on the same page and we’ve clarified objectives, established project timelines, aligned expectations, and the project’s scope of work, we’re ready to begin. This web design discovery stage sets the foundation for the entire design process going forward.
Scope of Work & Project Timeline
Once we’re all on the same page and we’ve clarified objectives, established project timelines, aligned expectations, and the project’s scope of work, we’re ready to begin designing. This web design discovery stage sets the foundation for the entire design process going forward.
2. Mock-up
Mocking up the website may involve brainstorming, sketching, and prototyping to generate ideas and concepts for the website’s layout, functionality, and aesthetics. Our experienced design team will then mock-up your site using state-of-the-art tools like Figma to create wireframes that allow us to experiment and share different design concepts.
Copywriting & SEO
During this time our SEOs and copywriters begin the content ideation process, performing keyword research and outlining pages from the sitemap, building appropriate content for said pages. We’ll continue refining these wireframes until we come up with a working model that we deem suitable, ensuring your website is visually appealing, easy to navigate, and provides an excellent user experience.
We will then have you review the mock-ups, make suggestions, and move on to the building stage.
3. Site Build & Launch
Once we have the mock-up completed, our developers begin designing your WordPress website. We’ll install any templates or plugins needed to help us perform our work. We’ll add all content to the site, upload images, and add any offers that you would like to have for your potential customers.
During this stage, our team performs rigorous testing to ensure that your website is functioning correctly on all desktop, tablet, and mobile versions of the website. We’ll ensure there is a seamless transition and excellent user experience between all 3 versions. We also optimize your website for search engines to ensure that it ranks well in search results and attracts the right audience. Once everything is in order, we launch your website, and you can start enjoying the benefits of your new online presence.
Enabling sites for client usability
For most websites, we use “drag and drop” builder tools like Elementor as we try to make our website as functional as possible for our business owners. We don’t believe in handcuffing our clients if they want to go into their website and change a few sentences. We also try to minimize custom code for this same reason of giving you as much accessibility to the website as you want.
4. WordPress Updates & Support
While WordPress is a fantastic content management software that holds over 40% of the market share, it does have its flaws like updating versions of WordPress, themes and plugins. All of these updates are to improve functionality, clean up code, and make your site more secure, but it can cause conflicts and break your site. And while setting all updates to happen automatically sounds like a good idea, this is a recipe that will guarantee your website will break.
Post-Launch
We offer comprehensive post-launch support to ensure that your website continues to perform at its best and our support team is available to help you with any issues or questions. A maintenance package includes a set of hours for our developer to go in, download your website offline, make any necessary updates, and test it’s functionality prior to pushing updates live on your site. This is a little more complicated but it ensures there is no downtime on your site. We recommend a minimum of quarterly updates if not monthly. The longer you wait to make updates, the more likely the site will break when jumping forward to new versions.
Marketing-ready Website
We understand the importance of having a website that is not only visually appealing but also marketing-ready. That’s why we put a great deal of emphasis on creating websites that are optimized for marketing from the outset.
We focus on designing websites that are easy to navigate, engaging, and persuasive, with clear calls to action that encourage visitors to take the desired action. We also ensure that your website is optimized for search engines and AI to attract organic traffic from people asking questions related to your industry.
With our marketing-ready websites, you can be confident that your website will be a powerful tool for attracting and converting leads into customers.
On-Point Branding
We understand the critical role that branding plays in creating a successful website that also ties into the holistic marketing plan you already have. Our research and development will ensure that your website reflects your brand’s personality, values, and identity. Our branding experts work closely with you to create a cohesive and consistent branding strategy that resonates with your audience and sets you apart from the competition.
Smooth User Experience
We create seamless and enjoyable user experiences that keep visitors engaged and encourage them to take action. We focus on designing websites that are easy to navigate, visually appealing, and optimized for speed and performance. We also conduct extensive testing to ensure that your website functions correctly across all devices and browsers.
High-quality Copywriting
We know that great copy is a critical part of creating a successful website. Our experienced copywriters take the time to understand your brand, your products or services, and your audience, and use this knowledge to create compelling and engaging content that resonates with your visitors. We focus on crafting copy that is clear, concise, persuasive, and encourages visitors to take action and contact your business.
Built with SEO in mind
We focus on creating websites that are optimized for search engines with an intuitive menu, SEO-optimized URLs and proper website structure. We perform extensive keyword research to find keywords that your target audience is searching for and applying that data directly onto your pages. Using keyword-optimized headings, subheadings, and content, we make it easy for users to scan your content to find what they are looking for and enabling search engines to properly understand and index your pages, helping you rank higher.
Responsive Website Design
Mobile-friendly websites optimized for speed
Everyone has a device in their pocket or purse and ensuring your website works great on mobile is more important than ever before. By utilizing responsive design and other mobile-friendly techniques, we ensure that our client’s websites are not only accessible but also visually appealing and easy to navigate on any device.
We know speed and performance can make or break a website and its success as users expect fast-loading pages and an intuitive design. We understand the importance of page speed and specialize in maximizing it’s performance. Using a range of techniques such as image compression, content caching, and code modification, we ensure that our clients’ websites load quickly and efficiently while not compromising design.
We’re Local: 16 Years in Columbus
We’ve lived in Columbus since 2007 and are deeply rooted in the local community. As a web design company based in Columbus, Ohio, we understand the unique needs and nuances of our local community. Columbus is a vibrant city with a diverse range of businesses and organizations, and we are committed to helping our clients succeed in this competitive marketplace.
Our team of designers and developers are familiar with the area and we use this knowledge to create custom websites that are tailored to our client’s specific needs and goals. We take into account factors such as local trends, user behavior, search engine optimization, and LLM’s like Chat GPT to ensure that our websites are not only visually appealing but also effective in reaching your target audience.
